111,667 leads at PKR 119 — Japan Electronics Annual Sale 2025

The challenge

Japan Electronics needed to drive massive, measurable demand for its Annual Sale 2025 across Pakistan — without letting cost per lead balloon as volume scaled. Previous seasonal pushes leaned on awareness spend that never tied back to actual enquiries.

Our approach

• Built a full-funnel omnichannel structure across Google Ads, Meta Ads and click-to-WhatsApp campaigns so every rupee mapped to a conversation.
• Layered intent-based Search and Performance Max with high-reach Meta prospecting, then retargeted engaged users into WhatsApp lead flows.
• Implemented server-side and event tracking so lead quality — not just clicks — drove bid optimization.
• Ran weekly creative and audience tests to keep CPL falling as spend scaled into peak sale period.

The results

• 111,667 qualified leads captured during the campaign window.
• Cost per lead held at PKR 119 even at nationwide scale.
• WhatsApp-first funnel gave the sales team warm, ready-to-buy conversations.
• A repeatable omnichannel playbook the brand now reuses each sale season.

This result was delivered through our performance marketing. Explore more case studies, or book a free audit to see what we can do for your brand.