380 leads at AED 21 in the UAE's most competitive PPC market

The challenge

AIG Corporate Services compete in the UAE's most saturated and expensive paid-search vertical. They needed qualified business enquiries at a cost that made the channel genuinely profitable — not just visible.

Our approach

• Restructured Google Ads around tightly-themed, intent-based Search campaigns to maximize Quality Score and relevance.
• Built conversion-focused landing experiences aligned to each service query.
• Implemented precise conversion tracking to optimize toward qualified enquiries, not raw clicks.
• Ran continuous bid, keyword and negative-list refinement to defend cost per conversion.

The results

• 380 qualified leads delivered.
• AED 21 cost per conversion in a notoriously expensive market.
• 5.73% conversion rate from a disciplined Search structure.
• A profitable, scalable lead channel for a competitive B2B service.

This result was delivered through our Google Ads & PPC. Explore more case studies, or book a free audit to see what we can do for your brand.