4.9M+ reach and a 189K ad-recall lift for Rewayat Restaurant

The challenge

Rewayat is a well-established desi food restaurant offering an authentic dine-in experience across Islamabad and Rawalpindi. The brief: maintain consistent brand awareness across the year, strengthen top-of-mind recall in a crowded restaurant category, support delivery orders alongside dine-in positioning, and leverage seasonal moments without over-saturating audiences.

Our approach

• Brand awareness & ad-recall campaigns running consistently across the year.
• Seasonal storytelling and creative-led execution.
• Engagement and messaging campaigns to support menu discovery and delivery.
• Branch-wise targeting across Islamabad & Rawalpindi, with frequency optimization.

The results

• 4.9M+ reach across Islamabad & Rawalpindi.
• 25.8M+ impressions delivered throughout the year.
• 189,100 ad recall lift achieved.
• 1.6M+ page engagements and 17,998 link clicks supporting menu discovery & delivery.
• PKR 568,307 total Meta spend (2025), with consistently efficient CPRs.
• A trusted destination for authentic desi dining — year-round brand building supported by performance layers.

This result was delivered through our Meta Ads and Islamabad. Explore more case studies, or book a free audit to see what we can do for your brand.