Closing the loop: GCLID enhanced conversions for West of Brickell

The challenge

West of Brickell Homes were generating leads through Google Ads but couldn't see which clicks became real, qualified opportunities — so optimization was flying blind on top-of-funnel data alone.

Our approach

• Implemented GCLID capture across the Squarespace site to tie every lead back to its originating ad click.
• Integrated Zoho CRM with Google Ads so offline qualification and deal stages flowed back as enhanced conversions.
• Configured server-side and enhanced conversion tracking for accuracy and privacy compliance.
• Optimized campaigns toward qualified pipeline rather than raw form fills.

The results

• A full closed-loop view from ad click to CRM deal stage.
• Google Ads optimization driven by real lead quality, not vanity form fills.
• Cleaner attribution across Squarespace and Zoho.
• A scalable measurement foundation for a high-value real-estate funnel.

This result was delivered through our Google Ads & PPC. Explore more case studies, or book a free audit to see what we can do for your brand.