33,500% conversion lift for Pentagon Food Group over 3 years

The challenge

Pentagon Food Group wanted durable, compounding growth — not a short paid spike. The challenge was building an organic social presence that actually drove business outcomes across a multi-brand FMCG portfolio.

Our approach

• Built a content-led organic social strategy mapped to the group's brands and audiences.
• Established a consistent publishing and engagement system sustained over three years.
• Used performance data to double down on formats and topics that converted.
• Aligned organic content with wider funnel goals so reach turned into action.

The results

• 33,500% lift in conversions over the engagement.
• 412% growth in audience and users.
• A durable organic channel that keeps compounding.
• A three-year partnership built on measurable outcomes.

This result was delivered through our performance marketing. Explore more case studies, or book a free audit to see what we can do for your brand.