CPL cut 71% — from £161 to £47 — for Super Storage UK

The challenge

Super Storage's existing Google Ads were bleeding budget — £161 per lead with limited conversion volume. They needed a structure that converted local storage demand efficiently and predictably.

Our approach

• Rebuilt the account from the ground up with clean, location-led campaign architecture.
• Sharpened keyword intent and negative lists to stop wasted spend.
• Aligned landing pages and extensions to local storage search intent.
• Optimized bids and creative weekly toward cost per lead.

The results

• Cost per lead cut 71%, from £161 down to £47.
• 343 leads generated from £16.2K in spend.
• Conversions roughly tripled versus the prior setup.
• A lean, profitable local lead engine.

This result was delivered through our Google Ads & PPC. Explore more case studies, or book a free audit to see what we can do for your brand.