25.8M+ impressions and local dominance for LIT Restaurant, Multan

The challenge

LIT is a homegrown brand that originated in Multan, with two well-established branches in the city. As competition increased and audience behaviour evolved, the objective wasn't to introduce the brand — it was to strengthen top-of-mind recall, expand reach across new pockets of Multan (especially around the Bypass), and consistently drive footfall to existing locations.

Our approach

• Hyper-local geo-fencing around the Multan Bypass and surrounding catchment areas.
• High-frequency brand awareness & recall campaigns to dominate local visibility (8.07 average frequency).
• Video-first, engagement-driven creatives optimised for recall lift.
• Seasonal and moment-based campaigns, with a balanced mix of reach, engagement, traffic and recall objectives.

The results

• 25.8M+ total impressions delivered.
• 781,865 maximum single-campaign reach.
• 1.22M+ total page engagements.
• Rs 39–Rs 113 cost per 1,000 people reached (CPR), on Rs 626K total Meta ad spend.
• 8.07 average frequency — a strong recall environment.
• For local brands, it's not about going viral — it's about owning your market.

This result was delivered through our Meta Ads. Explore more case studies, or book a free audit to see what we can do for your brand.