70% lower CPL, 27% more leads, 62% less spend in 6 months

The challenge

This UK local SMB was overspending on Google Ads for diminishing returns — £106 per lead and rising. They needed efficiency: more qualified leads without growing the budget.

Our approach

• Audited and restructured the entire Google Ads account around high-intent local search.
• Eliminated wasted spend with rigorous keyword, match-type and negative management.
• Tightened ad copy and landing alignment to lift relevance and Quality Score.
• Optimized weekly toward cost per lead and lead quality.

The results

• Cost per lead cut 70%, from £106 to £32.
• 27% increase in total leads.
• 62% reduction in ad spend over six months.
• Proof that structure — not budget — drives local performance.

This result was delivered through our Google Ads & PPC. Explore more case studies, or book a free audit to see what we can do for your brand.